Understand the business first.
I begin with the offer, audience, budget, and desired outcome. The channel plan follows those decisions.
I’m a Dubai-based Marketing Manager & Business Development Strategist, and the business partner & CMO of ShinChat.
I started exploring marketing at 16 in Meerut, Uttar Pradesh. I was drawn to business, taught myself through practice, and helped local businesses understand how digital marketing could support their growth. That curiosity has stayed with me through event marketing, team leadership in Dubai, and building ShinChat.

I always wanted to build something of my own. With limited capital to start a larger business, I began looking at what I could do with the tools already available to me. Social media was familiar territory, and I saw an opportunity to help local businesses reach more people.
At 16, I started introducing businesses in Meerut to digital marketing. Learning independently and applying it to practical problems gave me a foundation that I still rely on: understand the business, try an approach, listen to the response, and improve.
Event marketing taught me to connect promotion with what happens on the ground. At Creative Events Solution, I was the sole marketing person, promoting more than 150 events and attending events to track response first-hand.
At 9X Technology, I progressed from Marketing Specialist to Marketing Manager within nine months. I led a 12-person team while personally managing performance marketing across businesses with very different audiences and goals.
At Prop Stock Realty, independent responsibility meant planning around the property offer, budget, and the sales team’s capacity to follow up. My work at Dubai Silicon Oasis connects paid campaigns and outreach with business setup enquiries, commercial spaces, and Salesforce lead flows.
Explore the career timeline ↓My career, from my current role back to the beginning. Explore the responsibilities behind each chapter.

My work supports business development through company research, targeted outreach, lead qualification, and Salesforce management. I work with internal teams and partners on campaign reviews, customer communication, and lead-management processes.
Explore the role ↗As the sole marketing person at Prop Stock Realty, I handled overall marketing, focusing primarily on worldwide lead generation. My work included paid advertising, social media, property promotion, brand communication, and reporting. I worked with sales colleagues to review enquiry quality and bring their feedback into campaign targeting, messaging, and follow-up.
Explore the role ↗I managed marketing across accounts in real estate, hospitality, healthcare, technology, and lifestyle. My responsibilities connected campaign planning, paid advertising, content coordination, website requirements, search visibility, and performance reporting. I worked with clients, designers, developers, and content teams to coordinate delivery.
Explore the role ↗
I supported corporate-event promotion through digital campaigns, social media, branded content, and creative production. Working with clients and delivery teams made communication and coordination a central part of my role.
Explore the role ↗My professional journey began with a marketing internship in Hapur. It was the first step in a career that would later take me into events, digital campaigns, agency management, and business development.
Explore the role ↗Some of my proudest achievements reflect the trust I earned to take on greater responsibility. At 9X Technology, I progressed from Marketing Specialist to Marketing Manager within nine months. I led a 12-person team across creative, multimedia, and SEO while personally managing performance marketing.
That leadership grew from a hands-on foundation. As the sole marketing person at Creative Events Solution, I promoted more than 150 events. My involvement continued on the ground, where I tracked response and learned how promotion translated into attendance.
For Money Plant FX, my marketing work helped grow the platform from its starting point to a reported 3,200 registered users, including 1,800 active users. I tracked lead costs, first-time deposits, and customer conversion to understand what was contributing to growth.
Money Plant figures are self-reported platform totals. Reporting dates, active-user definitions, and source exports are not documented here.
For an employer, I bring leadership backed by practical execution. For a business owner, I bring a commercially focused partner who can understand the challenge, develop a clear plan, and stay involved in delivery.
Explore the work behind these milestones ↗I work across strategy and execution. These are the practical habits that connect the two.
I begin with the offer, audience, budget, and desired outcome. The channel plan follows those decisions.
I personally handle performance marketing and connect creative and specialist contributions through clear priorities.
Lead generation works best when sales capacity, CRM handover, and customer feedback are part of the plan.
I review campaign response, cost per lead, and conversion feedback to refine targeting, messaging, and delivery.

Business Partner & Chief Marketing Officer
ShinChat brings WhatsApp, email, SMS, RCS, and automation into a connected business communication offering. As its business partner and CMO, I bring together commercial direction, product positioning, customer requirements, and business development.
Position the offering, develop proposals, build relationships, and connect the product with business needs.
Shape lead capture, messaging flows, qualification, and agent handover around the customer’s next step.
Work with technology partners on requirements, integrations, onboarding, and delivery.
Sir Syed Memorial School is our family’s school, established in 1976, with three branches in Meerut, Uttar Pradesh. My father is the chairman and my mother is the principal. I handle its overall marketing.
It is a part of my story where family responsibility and professional experience come together.
Explore the school’s marketing work ↗I’m seeking a full-time marketing opportunity. Explore my career and campaign evidence, or share the role, team and business priorities you’re hiring for.
Download my CV for roles, responsibilities, skills and education.
Download CVA detailed portfolio of my career, campaign evidence, creative work, project contributions and business experience. Download it to review or share with your team.