End-to-end ownership
The sole marketing person, responsible for overall marketing and property lead generation.
← Career journey
Full-time experience / 04
Prop Stock Realty.
The sole marketing person, responsible for overall marketing with a primary focus on worldwide property lead generation.
Real estate · Worldwide buyer acquisition
Independent ownership. A connected property marketing operation.
Audience planning
Separate strategies for investors and end users, alongside seller and property-owner outreach.
Conversion infrastructure
Paid media, WhatsApp outreach, landing pages, SEO and CRM integrations connected with sales feedback.
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Company & project identities
Brands connected to this work.
Explore the company identities and their public websites. The project details explain my role and contribution.
Role at a glance
Independent ownership of property lead generation.
As the sole marketing person, I generated buyer enquiries and seller/property-owner leads. My approach connected separate investor and end-user targeting with paid campaigns, WhatsApp outreach, SEO, landing pages, CRM integrations, and sales feedback.
Sole ownerOverall marketing
2 audiencesInvestors & end users
WorldwideBuyer lead generation
How I approached the work
How I connected strategy with delivery.
Study the project & offer
Study the property proposition, project details and available marketing budget.
Match budget to sales capacity
Use agent capacity and daily enquiry requirements to plan a workable lead-generation target.
Target each audience
Build distinct targeting and messaging for investors and end users.
Track CPL & conversions
Review CPL, conversions and sales feedback to inform the next campaign decision.
My contribution
Responsibilities in practice.
Studied each property project, offer, and allocated budget
Matched daily lead targets with the number of agents handling enquiries
Ran lead-generation advertising campaigns
Used WhatsApp marketing to approach sellers and property owners
Tracked cost per lead and conversions
Handled CRM integrations, SEO, and landing pages
Reviewed campaign costs and sales feedback
Strategy
Connect the offer, budget, and sales capacity.
I planned around the property offer and available budget, then used daily lead requirements and agent capacity to shape delivery. Campaign costs and sales feedback informed targeting and messaging.
Read the full strategy ↗Inside the role
Responsibilities, projects and commercial context.
One person connecting the marketing work.
I was the sole marketing person at the brokerage. My responsibility covered overall marketing, with the main focus on generating property buyer and investor enquiries worldwide.
Connect advertising, outreach, and enquiry capture.
I used multiple strategies to generate both buyer enquiries and seller/property-owner leads, combining paid advertising, WhatsApp outreach, SEO, landing pages, and CRM integrations. Lead generation was central to my role. I ran lead campaigns and used WhatsApp marketing to approach sellers and property owners, alongside advertising, SEO, and landing pages.
Target investors and end users separately.
I treated investors and end users as separate audiences when planning property lead-generation campaigns, alongside outreach to sellers and property owners.
Track the journey from enquiry to conversion.
I tracked cost per lead and conversions and worked on CRM integrations to connect lead-generation activity with enquiry management.
Start with the project, offer, and budget.
I studied the particular property project and its offer before planning campaigns. The allocated budget and daily lead requirement informed delivery, alongside the number of sales agents available to handle enquiries.
Reach potential buyers in several places.
I used Meta Ads, Google Ads, WhatsApp, and property portals for lead generation, alongside social media, property promotion, brand communication, and campaign reporting.
Keep campaign decisions close to enquiry feedback.
I worked with sales colleagues to review enquiry quality and bring their feedback into targeting and messaging. This connected lead generation with the team’s capacity to follow up.
Read campaign examples in their proper context.
The campaign library contains screenshots from my broader real estate work across several businesses. Individual screenshots are not attributed specifically to Prop Stock, and their results are not combined into a company total.
Visual context & related work
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Take a closer look.
View related project details and work ↗What I bring to my next role
A marketing owner who understands sales capacity.
I bring experience managing the complete marketing workflow independently while keeping the sales team’s capacity and feedback in view. This role developed my ability to prioritise, coordinate delivery and connect acquisition with practical follow-up.