Marketing strategy
Audience research, positioning, campaign planning, and a practical path from business objectives to marketing activity.
Explore this capability ↗Expertise
Marketing expertise.
Connected to business goals.
My capabilities span strategy, paid acquisition, content, creative coordination and marketing technology. These skills support my work in full-time marketing roles.
Selected perspectives / Explore the workDifferent industries.
Different industries.
One commercial mindset.
Every assignment starts with a different business need. Explore the thinking, execution, and detail behind my work.
01 / Real estate
From interest to enquiry.
Audience strategy, paid media, landing pages, and sales feedback—connected around the property offer.
Campaign strategy & records
02 / Hospitality
Give people a reason to visit.
Venue positioning, event promotion, and lead generation for Mantis Dubai and Slay Bar and Kitchen.
Explore hospitality
03 / Entertainment
Build attention around a release.
Music promotion and creative coordination, supported by the wider capabilities of 9X Production.
Explore entertainmentSocial media & content
Social account management, content planning, creative coordination, and campaign communication.
Explore this capability ↗Paid advertising
Campaign planning, audience and creative testing, lead generation, and performance reviews.
Explore this capability ↗Design & video
Brand presentation, promotional content, social creatives, and video editing.
Explore this capability ↗Websites & business tools
Responsive websites, product requirements, workflow design, and AI-assisted development.
Explore this capability ↗CRM & automation
Lead-management processes, messaging journeys, follow-up requirements, and workflow automation.
Explore this capability ↗Working together
Capabilities within a marketing team.
I connect business objectives with practical campaign delivery, marketing operations and team collaboration. Explore my employed roles for the context behind these capabilities.
Scope & collaboration
What we can
work on together.
Strategy & planning
Audience definition, offer clarity, channel priorities, campaign direction, and measurement planning. A useful starting brief describes the business problem, the people to reach, and the action that matters.
Social media & creative
Content themes, publishing priorities, creative briefs, social visuals, promotional content, and video editing. Brand guidelines, existing channels, and approved assets provide the starting point.
Paid media & reporting
Campaign structure, creative and audience tests, result definitions, and reporting. Scope should establish budget ownership, approval responsibilities, tracking requirements, and how lead quality will be reviewed.
Websites & software
Page structure, responsive experience, development requirements, and practical business workflows. Website and software scope depends on the pages, user roles, integrations, and review process agreed for the project.
CRM & customer journeys
Lead capture, qualification, follow-up requirements, messaging flows, and handover to the team. The work begins with how customers currently move through the business and where continuity breaks down.
Collaboration & handover
I coordinate deliverables, responsibilities and feedback checkpoints across creative, marketing and sales stakeholders. Clear communication supports delivery and handover.
Start a conversation
Discuss a full-time opportunity.
Discuss an opportunity ↗Sector experience
Business context matters.
Explore how these capabilities connect to real estate, hospitality, technology and entertainment.