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Full-time experience / 02

Creative Events Solution.

Owned event marketing at a New Delhi event management company, combining online and offline promotion with hands-on event planning for corporate clients.

Event marketing · Online and offline execution

From campaign planning to real-world event turnout.

01

Marketing ownership

The company’s only marketing person, combining advertising, PR, social media and offline promotion.

02

Delivery scale

150+ events promoted, with primary markets in Delhi, Mumbai, Bengaluru, Chennai and Hyderabad.

03

Field involvement

Influencer and celebrity coordination, event planning and in-person tracking of attendance and marketing response.

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One marketing owner. 150+ events promoted From business need to practical delivery Responsibilities in practice The work, decisions, and context Take a closer look Creative Event Solutions Private Limited
ROLE

Digital Marketing Executive

PERIOD

February 2020 — April 2023

Role at a glance

One marketing owner. 150+ events promoted.

As the only marketing person, I connected paid advertising, online and offline promotion, PR, influencer and celebrity partnerships, and event planning. My primary objective was attendance, with on-site tracking keeping the work connected to actual turnout.

150+Events promoted
5 citiesPrimary markets across India
Sole ownerMarketing responsibility
How I approached the work

How I connected strategy with delivery.

01

Understand the event

Understand the audience, location, ticket price and requirements of the event.

02

Plan promotion & budget

Shape advertising budgets and online/offline promotion around those requirements.

03

Reach the audience

Run Meta, Google and YouTube campaigns alongside PR, content and partnership activity.

04

Track turnout on site

Attend events and track response on site to keep promotion connected to turnout.

My contribution

Responsibilities in practice.

01

Promoted upcoming and ongoing events

02

Handled online and offline marketing activities

03

Personally ran Meta, Google, and YouTube ads

04

Handled public relations for event promotion

05

Handled influencer and celebrity marketing

06

Contributed to event planning

07

Attended events in person and personally tracked attendance and response

08

Worked on social media and branded content

09

Coordinated with clients and event delivery teams

Inside the role

Responsibilities, projects and commercial context.

Experience in numbers

150+ events promoted.

During my time at Creative Events Solution, I promoted more than 150 events, combining online and offline marketing, paid advertising, PR, influencer and celebrity collaborations, and on-site tracking.

Geographic scope

Event marketing across India.

Based at a New Delhi event management company, I promoted events across India, with a primary focus on Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad.

Budget planning

Adapt the budget to the event.

Advertising budgets varied by event. I considered the location, ticket price, and other marketing requirements when planning promotion.

Campaign goal

Bring people to the event.

The main goal was to attract people and drive event attendance. Campaigns supported awareness, enquiries, registrations, and ticket sales where relevant, bringing promotion and event planning together around turnout.

Event promotion

Build visibility before and during events.

As the company’s sole marketing person, I took responsibility for promoting upcoming and ongoing events across online and offline channels. My work brought event communication, social media, and branded content together to build visibility around each event.

Paid advertising & PR

Connect paid visibility with public relations.

I personally ran Meta, Google, and YouTube advertising for event promotion and handled PR activities alongside online and offline marketing. These responsibilities formed part of my ownership of event marketing.

Influencer & celebrity marketing

Extend event promotion through people and partnerships.

As the company’s sole marketing person, I handled influencer and celebrity collaborations from selection and outreach through fee negotiations and coordination of promotions and appearances. This work sat alongside my paid advertising, PR, social media, and offline event promotion responsibilities.

On-site tracking

Follow the campaign through to the event.

I attended events in person and personally tracked attendance and marketing response on site. My involvement continued beyond promotion into the event itself, keeping me close to the turnout the campaigns were intended to generate.

Event planning

Connect promotion with event planning.

Alongside promotion, I contributed directly to event planning and coordinated with clients and delivery teams. This gave me experience connecting a client’s requirements with both the event plan and its public-facing communication.

Company clients

Experience in a corporate event environment.

I personally handled marketing and contributed to event planning for events involving Tech Mahindra, Samsung, Genpact, and other corporate clients. I was the company’s only marketing person.

Coordination

Bring client needs and delivery together.

I worked with clients and delivery teams on campaign coordination. This experience developed the communication and organization skills that later became central to my agency and venue marketing work.

Take a closer look.

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Company context

Creative Event Solutions Private Limited.

A New Delhi company working in event management and marketing process outsourcing. Its public company profile highlights marketing and promotions, above- and below-the-line activity, and roadshows.

Company LinkedIn profile ↗
What I bring to my next role

Campaign ownership backed by delivery experience.

I bring experience carrying marketing through the complete event cycle: planning, promotion, coordination and on-site observation. This foundation strengthened my ability to communicate with clients, manage moving parts and stay close to the outcome.

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