Entrepreneurship
I am Business Partner & CMO at ShinChat, established in 2025. My responsibilities span business development, product positioning, customer requirements, proposals, and coordination with technology partners.
← Explore my workBuilding ShinChat.
My business / Business Partner & CMO
Building ShinChat.
Connecting business.
I am a business partner at ShinChat and lead its marketing and commercial direction. My work connects the product offer with customer needs—from positioning and proposals to communication journeys and partner coordination.
Visit ShinChat
Business communication. Connected.WhatsAppEmailSMSRCS
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My role
360° marketing.
I handled the overall marketing for this project, bringing strategy, campaign planning, content, social media, advertising, and performance review together.
AHMED DANISH / WORKFLOW OVERVIEW
Business communication, connected
- 01Customer enquiry
- 02Messaging & automation
- 03Team handover
ILLUSTRATIVE OVERVIEW · NOT A PRODUCT SCREENSHOT OR CAMPAIGN RECORD
Overview
An omnichannel communication platform connecting WhatsApp Business API, RCS, SMS, email, and automated customer journeys.
I am Business Partner & CMO at ShinChat, established in 2025 to help businesses bring customer communication into a more connected experience. My work spans business development, product positioning, customer requirements, proposals, and coordination with technology partners.
01 / THE CHALLENGE
Business context.
Businesses need to respond to enquiries, qualify interest, and follow up across several communication channels. The opportunity was to make those journeys more consistent and easier to manage.
02 / MY CONTRIBUTION
My contribution.
- Defined service structure, lead-capture fields, chatbot flows, and agent-handover requirements.
- Worked with technology partners on messaging capabilities, integrations, pricing, and implementation needs.
- Developed product positioning, proposals, service presentations, and go-to-market materials.
- Coordinated workflow testing and onboarding requirements around practical client use cases.
Inside the work
A business built around customer conversations.
Connected communication
The business brings together WhatsApp Business communication, email, SMS, RCS, and automation. I consider how enquiries, responses, and follow-up relate across the customer journey.
From requirement to delivery
My work includes lead-capture requirements, chatbot flows, agent handover, partner discussions, and workflow testing. Commercial goals and the practical customer experience guide those decisions.
Guiding principle
Connecting commercial strategy with useful communication technology.
Product context
Messaging across four channels.
ShinChat’s website presents RCS, SMS, email, and WhatsApp within one business communication platform. Its onboarding journey covers account creation, sender setup, contact upload, and messaging.
Explore the product website ↗