Generate property enquiries and connect campaigns with sales follow-up.
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Real estate · Performance marketing
Real Estate Marketing.
Paid advertising, property promotion, and enquiry generation across employment and freelance projects.
Employment and independent marketing engagements across real estate businesses.
Paid media, property communication, lead capture and sales feedback.
Meta form-lead records, shown with campaign context and original screenshots.
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Property lead generation 360° marketing Property campaigns, social media, advertising, and enquiry generation for real estate businesses Freelance real estate engagements Campaign evidence Campaign thinking, from brief to follow-up Aligning acquisition campaigns with sales feedback and lead quality Connect the property offer with sales capacity
The work in context
Property lead generation.
Campaigns shaped around the property offer, available budget, and the sales team’s daily capacity.
Audience
Investors and end users require separate targeting and messaging.
Delivery
Paid media, WhatsApp outreach, landing pages, SEO, and CRM integration connect the enquiry journey.
Review
Cost per lead, conversions, and sales feedback inform the next campaign decision.
My role
360° marketing.
I handled the overall marketing for this project, bringing strategy, campaign planning, content, social media, advertising, and performance review together.
Overview
Property campaigns, social media, advertising, and enquiry generation for real estate businesses.
My real estate experience spans full-time work at Prop Stock Realty and marketing through 9X Technology, including 9X Properties and B2B Estate. My freelance work includes DRE Homes, Acres & Yards, Trex Properties, GFS Developments, and Top Luxury Property. I connect property promotion with audience understanding, creative content, advertising, and sales feedback.
Independent engagements
Freelance real estate engagements.
Alongside my employed roles, I have worked independently with DRE Homes, Acres & Yards, Trex Properties, GFS Developments, and Top Luxury Property. These engagements are separate from my employment at Prop Stock Realty and 9X Technology.
DRE Homes
Freelance real estate marketing
View experience ↗Acres & Yards
Freelance real estate marketing
View experience ↗Trex Properties
Freelance real estate marketing
View experience ↗GFS Developments
Freelance real estate marketing
View experience ↗Top Luxury Property
Freelance real estate marketing
View experience ↗This list identifies freelance relationships. Campaign records are presented separately, with the result and reporting context shown for each campaign.
01 / THE CHALLENGE
Business context.
Real estate campaigns need to reach the right audience while connecting marketing activity to useful sales conversations. Lead quality and follow-up feedback mattered as much as initial response.
02 / MY CONTRIBUTION
My contribution.
- Independently planned campaigns by studying each property project, its offer, and the budget allocated to it, using Meta Ads, Google Ads, WhatsApp, and property portals for lead generation.
- Matched daily lead targets to the number of sales agents available to handle enquiries, then reviewed budgets, cost per lead, audience response, and conversion performance.
- Worked with sales teams to incorporate lead feedback into targeting and messaging.
- Coordinated social content, property promotions, landing-page requirements, and campaign reporting.
Relevant brand experience
Selected campaign material
Campaign evidence.
Examples from my broader real estate marketing work across multiple businesses. These screenshots are not attributed specifically to Prop Stock Realty. Open any screenshot to inspect the full-size image. Property names identify campaigns, not direct developer engagements.
Inside the work
Campaign thinking, from brief to follow-up.
Audience & message
Property marketing starts with the offer and the person considering it. My work combines campaign planning, property messaging, social communication, and feedback from sales teams.
Creative & acquisition
Campaign delivery connects advertising, promotional content, and landing-page requirements. I review audience response and cost alongside the context of the property and the enquiry journey.
Reporting & interpretation
The campaign gallery contains original platform records. Form leads measure submissions, not completed transactions. Geographic wording comes from campaign labels; account views are not added together as unique totals.
Guiding principle
Aligning acquisition campaigns with sales feedback and lead quality.
Supporting records
Look closer at the work.
Explore original campaign screenshots, the specific results they show, and the context needed to read them accurately.
Open the campaign record library ↗My strategy
Connect the property offer with sales capacity.
As the sole marketing person, I planned each campaign around the property being promoted, its offer, the allocated budget, and the daily enquiry requirement. The number of agents available to handle leads shaped the volume I aimed to deliver.
Understand the offer
Study the project and its offer before deciding how to present it. Target investors and end users separately in property lead-generation campaigns.
Set a practical lead target
Connect the available budget with daily lead requirements and the sales team’s ability to follow up.
Reach buyers across channels
Use Meta Ads, Google Ads, WhatsApp, and property portals to support worldwide lead generation.
Improve through feedback
Review campaign costs and sales feedback, then refine targeting and messaging around the enquiries reaching the team.
My work also included WhatsApp outreach to sellers and property owners, lead-generation ads, CPL and conversion tracking, CRM integrations, SEO, and landing pages. The approach connected marketing delivery with the people responsible for turning enquiries into sales conversations.
Explore real estate campaign examples ↗