Positioning
Present the venue, event, and offer clearly to the intended audience.
Explore this page
From visibility to venue enquiries Brands connected to this work 360° marketing Project websites & social profiles Marketing experience across nightlife, dining, events, and food businesses Communicate the experience before the visit A memorable brand experience starts with understanding the people it is for Designs & videos Foodlink Global Two venues. Distinct experiences
The work in context
From visibility to venue enquiries.
Marketing connects the experience of a venue with the decision to visit, attend an event, or make a booking.
Promotion
Combine paid media, social content, search visibility, and collaborations according to the assignment.
Follow-through
Work with sales teams to track table, couple, and stag booking enquiries.
Company & project identities
Brands connected to this work.
Explore the company identities and their public websites. The project details explain my role and contribution.
Foodlink GlobalExplore company website ↗My role
360° marketing.
I handled the overall marketing for this project, bringing strategy, campaign planning, content, social media, advertising, and performance review together.
Explore the brands online
Project websites
& social profiles.
Explore the websites and social profiles behind selected work. Each card identifies my contribution and links to the current brand presence.
Images are from the brands’ official websites and illustrate their public presence. Current website content and social posts may include work by other contributors.
Overview
Marketing experience across nightlife, dining, events, and food businesses.
My hospitality work includes Mantis Club Dubai, BW Delhi, Privee Delhi, Slay Bar and Kitchen, and Foodlink Global. Across this sector, I bring together digital marketing, social communication, and campaign planning to help businesses present their experience and reach relevant audiences.
01 / THE CHALLENGE
Business context.
Hospitality brands need to communicate a distinctive experience before a guest walks through the door. The digital presence should reflect the venue, its audience, and its personality.
02 / MY CONTRIBUTION
My contribution.
- Connect a venue’s identity with clear campaign messaging and social content.
- Bring advertising, creative communication, and campaign coordination together.
- Plan communication around the audience, the occasion, and the experience being promoted.
- Review audience response and campaign performance to guide the next stage of work.
Inside the work
Communicate the experience before the visit.
Venue identity
My experience includes Mantis Club Dubai, BW Delhi, Privee Delhi, Slay Bar and Kitchen, and Foodlink Global. Each venue has its own atmosphere, audience, and reason for people to visit.
Content & campaign coordination
I bring digital promotion, social communication, and creative coordination together around the occasion. Event messaging needs to explain the experience while giving people the practical information they need.
Entertainment context
My broader work includes marketing campaigns featuring named artists. I describe these as campaign experience, with the artist and the event context kept separate from a direct client relationship.
Guiding principle
A memorable brand experience starts with understanding the people it is for.
Selected work samples
Designs & videos.
A selection of campaign designs, social posts, and promotional videos.
Restaurant brands / freelance experience
Foodlink Global.
We handled social media marketing for Foodlink Global’s restaurant brands, including Art of Dum and China Bistro, across both India and the UAE.
Explore the restaurant group ↗Brand context
Two venues. Distinct experiences.
Mantis Dubai
As part of my role at 9X Technology, I planned and promoted Mantis Dubai events through Meta Ads, social media management, and content creation, generating leads for table, stag, and couple bookings. I worked with the sales team to track booking outcomes. I created content myself and coordinated the creative team. Leads included enquiries from WhatsApp marketing and direct WhatsApp messages, social media, ads, and the website. Reported cost per lead ranged from AED 7 to AED 65 across different events and campaigns. For selected events, including a Nora Fatehi event, I managed daily campaign budgets of AED 50,000.
A DIFC nightlife venue at Emirates Financial Towers, with DJ-led nights, live music, cocktails, and a Bollywood-influenced identity.
Brand website ↗Slay Bar and Kitchen
From late 2023 to mid-September 2025, I handled 360° marketing for Slay Bar and Kitchen through 9X Technology. The goal was to attract customers, build awareness in Dubai, and make Slay a favourite destination for dining and social occasions. My work covered Meta Ads, Google Search Ads to reach people actively searching for venues, SEO, social media, influencer collaborations, celebrity appearances, and events and parties. At 9X Technology, I led a 12-person team that included multimedia designers and SEO specialists, while personally handling performance marketing. I measured marketing success through customer enquiries, reservations, and footfall. Reported campaign cost per lead ranged approximately from AED 4 to AED 90.
A DIFC dining and nightlife venue in Burj Daman, presenting international cuisine, craft cocktails, and social gatherings.
Brand website ↗Venue context is drawn from the linked brand websites. My responsibilities are described separately in this case study.