Direction
Understand the business, audience, and commercial goal before shaping a campaign.
← All work9X Technology.
Multi-sector · Integrated marketing
9X Technology.
Integrated marketing.
Integrated marketing across diverse sectors.
A selection from my 9X portfolio
Money Plant FX
9X Production
QuranGPT
DRE Homes
Slay Bar and Kitchen
Throne Properties
Money Plant FX9X ProductionQuranGPTDRE HomesSlay Bar and KitchenThrone PropertiesTechnology · Property · Hospitality · Entertainment
Explore this page
Marketing leadership across businesses Brands connected to this work 360° marketing Technology & gaming brands Digital strategy and campaign delivery across real estate, healthcare, hospitality, AI, and lifestyle businesses Coordinate the people and the channels Bringing strategy, creative work, and performance into the same conversation Brands & pages handled
The work in context
Marketing leadership across businesses.
At 9X, I connected business objectives with specialist delivery while personally managing performance marketing.
Leadership
Coordinate creative, SEO, and marketing contributors through clear priorities.
Performance
Connect campaign decisions with customer acquisition and measurable response.
Company & project identities
Brands connected to this work.
Explore the company identities and their public websites. The project details explain my role and contribution.
My role
360° marketing.
I handled the overall marketing for this project, bringing strategy, campaign planning, content, social media, advertising, and performance review together.
AI & digital brands
Technology & gaming brands.
Technology brands from my marketing experience, with direct links to their websites.
Overview
Digital strategy and campaign delivery across real estate, healthcare, hospitality, AI, and lifestyle businesses.
At 9X Technology, I managed end-to-end digital marketing across multiple client accounts. The work combined research, paid media, creative coordination, content, and performance reporting.
01 / THE CHALLENGE
Business context.
Different sectors require distinct audiences and messages, alongside a consistent approach to campaign planning, delivery, and measurement.
02 / MY CONTRIBUTION
My contribution.
- Built campaign strategies using business objectives, audience research, and competitor insight.
- Planned and optimised paid campaigns across Google and Meta, alongside wider digital channels.
- Coordinated designers, developers, content teams, and clients through briefs, approvals, and delivery.
- Supported SEO, email marketing, landing pages, dashboards, and regular performance reviews.
Inside the work
Coordinate the people and the channels.
Strategy across sectors
At 9X Technology, I managed marketing across real estate, hospitality, healthcare, technology, and lifestyle accounts. Different audiences require distinct messages and priorities.
Delivery coordination
I worked with clients, designers, developers, and content teams through briefs, approvals, and execution. Responsibilities included paid media, content, website requirements, and search visibility.
Performance review
Campaign reporting and regular reviews support decisions about what to change next. I connect marketing activity with business context rather than judging every account through the same isolated metric.
Guiding principle
Bringing strategy, creative work, and performance into the same conversation.
Additional experience
Brands & pages handled.
Money Plant FX
Handled throughout my time at 9X Technology: 360° marketing for Money Plant FX, a trading brokerage firm, covering Google Ads, Meta Ads, social media management, and overall company growth. The main goal was to attract new customers to the trading platform. I tracked first-time deposits, cost per lead, and customer conversions to guide growth. During my work, the platform grew from zero users to 3,200 registered users, including 1,800 active users.
Instagram ↗Trade India Official
Through 9X Technology, I managed the Instagram page and YouTube channel, researching and publishing trading tips and market updates, and running Meta Ads and Google/YouTube Ads to increase video views and brand awareness. My work included creating posts, editing videos, and coordinating the creative team.
Instagram ↗Sports Exch News
Through 9X Technology, I handled 360° marketing for a sports news platform spanning its website, Instagram, and YouTube. I independently handled SEO and social media marketing across the website, Instagram, and YouTube. SEO work covered keyword research, article optimization, technical fixes, and backlinks. Social media work included creating posts, editing videos, publishing content, and running Meta Ads and Google/YouTube Ads. The goals were to increase website traffic, video views, audience growth, and brand awareness. This work attracted an audience interested in sports and supported audience acquisition for Sports Exch, a sports betting platform. I tracked some sign-ups coming from the news platform and independently managed direct marketing for Sports Exch, targeting an audience in India. I handled campaign creatives, setup, budgets, optimization, and reporting, tracking sign-ups, first-time deposits, and cost per acquisition. Channels included Meta Ads, Google Ads, Telegram ads, display advertising on CREX, Cric Line Guru, Cric Adda, and other cricket platforms, WhatsApp marketing, and WhatsApp Business API campaigns. Cricket score platforms were selected to reach sports fans, including people interested in betting. Reported results: 76,000 active players acquired, with campaign cost per lead ranging from ₹4 to ₹12.